Ingredia

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Advertising film

Ingredia is one of our leading global diary manufacturing clients. Specialized in providing innovative dairy products and solutions to their food and beverage clients through a responsible production approach, we collaborated with a vision to create an advertising film.

An advertising film was primarily generated for web campaign purpose to help our client Ingredia broadcast it at every point of sales in the pharmacies. The secondary objective was to enable our client Ingredia better explain the characteristics, benefits and mechanism of action of their food supplement pep2dia on glucose intolerance and regulation of diabetes for people at risk. In order to do so, 3D and 2D animation was used with combination of real stock footages.

To visually amplify and emphasize on the mechanism of action of pep2dia, a scientific 3D animation was used in the advertising film. The scientific 3D animation in the advertising film entails to explain in a methodical manner the process or mechanism in which their food supplement inhibits alpha-glucosidase and blocks the breakdown of sugar into glucose.

Whereas, to further explain the benefits of pep2dia – 2D animated pictograms and graph were used to explain the role of the unique patented bioactive on significantly lowering blood glucose levels of an individual with glucose intolerance

Every element presented in the advertising film pertaining to the concept such as alpha-glucosidase , hydrolyses complex sugars , glucose and others were designed with meticulous care in three-dimensional space for accurate depiction of its role in the process.

Customer

Ingredia

Project Manager

Antoinette

Project date

November 2020

Music

Stefano

Context

Web Campaign

3d animator

Bruno

Service

Advertising Film

Production manager

Chad

Project Credits

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Customer

Ingredia

Project date

November 2020

Context

Web campaign

Service

Advertising film

Project Manager

Antoinette

Voice off

Tiffany

Music

Stefano

3d animator

Bruno

Production manager

Chad

Project Gallery

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How & who did it?

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Due to our 10+ years of expertise in the Healthcare & Beauty Industry and a strong medical and scientific community in Europe, we worked closely with leading healthcare professionals with strong industry knowledge and extensive experience in the field to obtain firsthand advisory about the food supplement.

We ensured that we sought advisory and discussed about the benefits and mechanism of action of pep2dia on glucose intolerance and regulation of diabetes with our community of healthcare professionals and specialists. This was done to fully understand the concept and create a truly meaningful video for our client Ingredia.

To visually recreate the concept , our creative team worked closely together with highly experienced 3D animators, motion designers and artistic director to create an impactful advertising film using 3D animation and 2D animation to depict Ingredia’s medical grade food supplement pep2dia’s practicability.

From pre-production to post-production our scientific & medical community and creative team worked hand in hand extensively in

a collaborative information exchange process to create a purposeful advertising film .

In each step of the production process from

Careful selection of Stock footages
Script Writing
Story board ( structure of the video ),
Mood board ( styles, colors and fonts of the video ),
Style board ( recreational design of the video ),
3D animation (modeling, texturing, lighting)
Voice-over
2D animation

To post-production, our creative team ensured that the benefits and mechanism of action of Ingredia`s food supplement pep2dia was well translated in a detailed yet visually pleasing manner.