Unilever

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3D Cartoon

Unilever is one of our leading global clients. Specialized in wide range of consumer products varying from vitamins and mineral supplements to personal care and beauty products; we collaborated with a vision to create a 3D cartoon animation video to convey the benefits of their personal skincare product – body moisturizer – on the lipid barrier of the skin in a playful three-dimensional space.

A playful 3D cartoon animation video was curated to visually amplify the functionality and explain the mechanism of action of the active ingredients present in their Body moisturizer. The 3D cartoon entails to explain in a methodical manner the mechanism in which skin identical technologies recreate the components of Lipid Matrix in Strateum Corneum for skin nourishment through their new formula.

Every element presented in the video pertaining to the skin such as Strateum Corneum, Lipid Matrix, the components of Lipid Matrix ( Fatty Acids, Ceramides, Cholesterol ) and others were designed with meticulous care in a playful three-dimensional space for accurate depiction of its role in the replenishment of the skin.

Customer

Unilever

Project Manager

Antoinette

Project date

February 2021

Music

Martin

Context

Internal Communication

3d animator

Vincent

Service

3D Cartoon

Production manager

Cédric

Project Credits

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Customer

Unilever

Project date

February 2021

Context

Internal communication

Service

3D Cartoon

Project Manager

Antoinette

Voice off

Michelle

Music

Martin

3d animator

Vincent

Production manager

Cedric

Project Gallery

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How & who did it?

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Due to our 10+ years of expertise in the Healthcare & Beauty Industry and a strong medical and scientific community in Europe, we worked closely with leading experts with strong industry knowledge and extensive experience in the field to obtain firsthand advisory.

We ensured that we sought advisory and discussed about the benefits and mechanism of action of the active ingredients on the skin’s nourishment with our dermatology consultants and specialists to fully understand the concept and create a truly meaningful video for our client Unilever.

To visually recreate the concept , our creative team based in Paris worked closely together with highly experienced 3D animators, and artistic director to create a 3D cartoon animation video of Unilever’s medical grade skincare product emphasizing on it’s practicability on the skin’s lipid barrier.

From pre-production to post-production our scientific & medical community and creative team worked hand in hand extensively in a collaborative information exchange process to create a purposeful animation video.

In each step of the production process from

Story board ( structure of the video ),
Mood board ( styles, colors and fonts of the video ),
Style board ( recreational design of the video ),
3D animation with VFX (modeling, texturing, lighting)
Customized music composition

To post-production, our creative team ensured the detailing and precision of every component and elements of the skin in order to perfectly convey the benefits of Unilever’s Body moisturizer in a visually pleasing manner.