Santen

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Video Box with 3D animation video

Santen is one of our leading global pharmaceutical clients. Specialized in providing innovative ophthalmic products worldwide; we collaborated with a vision to create a video box with 3D animation video to convey the benefits and characteristics of their new medical device – Preserflo MicroShunt implant.

A video box with 3D animation video was predominantly created to satisfy 3 different needs of our client namely to promote, to train surgeons and to raise awareness about their new medical device to patients. Our creative team worked closely with international partners to produce a creative multipurpose video box with 3D animation video and other educational tools inside to educate and train patients and surgeons respectively.

The prime purpose of the video box was to aide surgeons better explain the procedure of Preserflo MicroShunt implant used in glaucoma surgery to their patients and train their new surgeons on the procedure. To further emphasize on the characteristics and functionality of Santen’s Preserflo MicroShunt implant, 3D animation video was used along with a detailed leaflet in the video box that explains the functionality step by step.

Every characteristic pertaining to Preserflo MicroShunt implant that were presented in the video box namely texture, structure and composure and others were designed with meticulous care in three-dimensional space for accurate depiction.

Customer

Santen

Project Manager

Cedric, Lisa

Project date

January 2019

Music

Chad

Context

Launch Campaign

3d animator

Baptiste

Service

Digital Video Box

Production manager

Chad

Project Credits

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Customer

Santen

Project date

January 2019

Context

Launch Campaign

Service

Digital Video Box

Project Manager

Cedric, Lisa

Voice off

Without voice-over

Music

Chad

3d animator

Baptiste

Production manager

Chad

Project Gallery

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How & who did it?

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Due to our 10+ years of experience in the Healthcare & Beauty Industry and a strong medical and scientific community in Europe, we possess unparalleled expertise and industry knowledge in curating and providing promotional solutions to our global healthcare clients.

We worked closely with leading ophthalmologists, surgeons and other healthcare professionals with strong industry knowledge and extensive experience in the field to obtain firsthand advisory about the concept.

We ensured that we sought advisory and discussed about the benefits and functionality of this implant with our community of healthcare professionals and specialists to fully understand the concept and create a truly meaningful video for our client Santen.

To visually recreate the concept in three-dimensional space, our creative team based in Paris worked closely together with highly experienced Artistic director, 3D animators and sound designers to create an impactful 3D animation video in stellar quality.

From pre-production to post-production our scientific & medical community and creative team worked hand in hand extensively in a collaborative information exchange process to create a purposeful video box.

In each step of the production process from

Script writing
Story board ( structure of the video )
Mood board ( styles, colors and fonts of the video )
3D animation ( modeling, texturing, lighting)
Sound design

To post-production of video box using 3D engraved educational crystal tool and leaflet, our creative team ensured that the benefits of Preserflo MicroShunt implant in Glaucoma surgery were well translated in a detailed yet visually pleasing manner.