Alcon

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Teaser Campaign Video

Alcon, an American – Swiss medical company specialized in eye healthcare products is one of our leading global healthcare clients. We collaborated with a vision to create a teaser campaign video for the promotion of a commercial campaign to meet the specific needs of surgeons in a global health crisis context.

Teaser campaign video was produced for Alcon using motion design and stock footage as a part of their internal communication campaign . A campaign to highlight the initiatives and commercial perspectives of Alcon in reassuring and following safety protocols during challenging times to their sales representatives.

The objective of the video was to build a personal connection and excitement around the launch of their playbook. An interface that would precisely answer five specific needs of surgeons to accompany them in their surgical procedure during the health crisis. To emphasize on the five specific needs of surgeons a stellar motion graphics template animation in combination with high-quality stock footage videos were used to ensure an easy flow of information.

Customer

Alcon

Project Manager

Antoinette

Project date

January 2021

Music

Chad

Context

Internal Campaign

3d animator

Baptiste

Service

Teaser

Production manager

Chad

Project Credits

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Customer

Alcon

Project date

January 2021

Context

Internal campaign

Service

Teaser

Project Manager

Antoinette

Voice off

Without voice-over

Music

Chad

3d animator

Baptiste

Production manager

Chad

Project Gallery

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How & who did the teaser campaign video?

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Due to our 10+ years of expertise in the Healthcare & Beauty Industry and providing digital marketing solutions we possess unparalleled expertise and extensive industry knowledge in curating and providing promotional solutions to our healthcare clients.

Whether it is a short and dynamic teaser video or a long and detailed informative corporate movie, our creative team based in Paris strives to deliver quality output.

To visually recreate the concept, our creative team worked closely together with highly experienced video producers, directors, editors, motion designers and sound designers to recreate the Alcon teaser video.

At each step of the teaser video production, we ensured we met the objectives of our clients to convey their needs and intent in an impactful manner through our exemplary content curation and story illustration.

From pre-production to post-production our creative team worked extensively in a collaborative information exchange process with our client Alcon to create an informative teaser video.

In each step of the production process from Script writing, Storyboard (structure of the video), Moodboard (styles, colors and fonts of the video), Careful selection of Stock Footage, Animation of graphic template, Color calibration and Sound design to post-production, our creative team ensured the detailing and precision of every aspect of the intended message of our client Alcon was well translated in a visually pleasing manner.